An interesting report from ComScore about media fragmentation in today’s multi-platform environment: televisions, PCs, smartphones, tablets, and gaming platforms. It provides insights into navigating through a seemingly ever-increasing number of new devices to find ways to position yourself for the future. “In order to do so, businesses must embrace the key trends affecting the consumer landscape, understand the opportunities, and overcome the challenges that stand in their path.”
Click here to download the full report: Brave New Digital World: A Manifesto for the Future of Digital Measurement & Analytics.
This entry was posted in Social Media, Social media and business, Social media measurement and evaluation and tagged Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics.