Some interesting mobile statistics 2013

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According to the  The International Telecommunication Union (February 2013), there are 6.8 billion mobile subscriptions in the world.That is equivalent to 96 percent of the world population (7.1 billion according to the ITU), a significant increase from 6.0 billion in 2011.

The Mobile Factbook 2013 predicts that mobile subscribers worldwide will reach 7.0 billion by the end of 2013, 7.5 billion by the end of 2014 and 8.5 billion by the end of 2016.

Over half of the world’s mobile subscribers are in Asia Pacific. By 2016 Africa and Middle East will overtake Europe as the second largest region for mobile subscribers.

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Behavioural Tracking

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Have you ever worried about who is collecting your personal data when you use the web? Did you know that there are numerous sites secretly creating a shadow web of connections between sites you go to and trackers you probably never heard of. There is no regulation for this “lurking industry”.

Now you can use a programme called Collusion developed by Mozilla.  The programme graphs the spread of your data from sites to trackers, in real time, to expose and potentially break the hidden connections. You can watch a demo here. Originally only available for Firefox, you can now use it with Google Chrome, Safari and others.

Watch the TED talk with a demonstration.


Generally Accepted Practices Report

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The seventh GAP (Generally Accepted Practices) study is out. It looks at topics pertinent to successful management of public relations within an organization (both private and public). The survey  includes feedback on key topics such as budgets, responsibilities, use of social media, measurement and evaluation and more. The purpose of the study is to help practitioners better manage PR/Comm in their organization, point out trends which are important for their work and  identify Best Practices against which they can benchmark their own organizations. It is relevant for people working within organizations but also for consultants.

Nonprofit Social Network Report 2012

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An interesting report published in collaboration with the Nonprofit Technology Network, Common Knowledge, and Backbaud. The report provides insights for nonprofits, foundations, media and businesses working with nonprofits about the most important behavior and trends in social networking with regard to marketing, communications, fundraising, programming and IT.

Some of the findings include:

  • The Most Common Fundraising Tactic on Facebook is an Ask for an Individual Gift – i.e. soliciting Facebook supporters for individual donations (e.g. one-time gifts, memberships, monthly gifts). Event fundraising was the second highest category .
  • The Top 3 Factors for the underlying success on social networks are: Strategy (they took the time to develop a vision and strategy for a commercial social networking program), Prioritization by Executive Management (the executive team prioritized social networking for the organization), and Dedicated Staff (they created a new position or added staff specifically focused on the commercial social networking program).
  • Facebook advertising is used primarily to raise awareness about the organization or program,  to increase the number of likes on the Facebook page, and to have supporters complete non-financial calls-to-action (ex. sign a petition, volunteer, attend a free event, etc.).
  • The platforms used most are Facebook, Twitter and Youtube with some now egging with Pinterest (more so than Google+).
  • The metrics most used to gauge the success of the social networking communities are “site visitors”, “reach”, “customer feedback”, while the least used are “user generated content” and “fundraising revenue”.
  • The main goals identified for the commercial social networking program for 201 was  “build base”, “engage members more”, and “do or grow fundraising”.
  • In terms of outreach and marketing methods used to promote the commercial social networking sites, most identified placing links on their orgnizational website as the method used most often. Using email, promoting the social networking presence at events, and placing social network presence on print material, were also identified as frequently used methods. Surprisingly, engaging with bloggers, SEO, and buying ads is apparently not used frequently.
  • Communication and marketing departments are most often responsible for social networking.

Read the full report here>>

PR/communications spending on evaluation

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PR/communications spendingThe USC Annenberg’s Generally Accepted Practices (GAP) for Public Relations study found that compared to 2009, total spending on evaluation in PR/communication budgets jumped from 4% to 9% in 2012 – even when some 80% of practitioners reported overall PR/communication budgets flat or decreasing.

An interesting report on PR/communications spending, which was posted by my colleague Glenn O’Neil on his blog about Evaluation & Measurement:

View the full report here (pdf)>>

Global mobile statistics 2012

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Some interesting statistics about mobile communication. Given the fact that our audiences are moving to mobile platforms, these facts are important for communication today.

Global mobile statistics 2012: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends… | mobiThinking.

The evolution of evaluation by Professor Tom Watson

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This summer, at the annual International History of Public Relations Conference at Bournemouth University, UK, Professor Tom Watson delivered an interesting presentation on the evolution of evaluaiton in PR- Public Relations eratic path to the measurement of effectiveness. As an expert on the history of PR himself, with over 20 years of experience in the field, Professor Watson outlined the role of evaluation and measurement in pr and how it has evolved in the past 200 years.

Some points that are raised in the presentation include the evolution of PR measurement and evaluation as an eradic progress. Development evaluation as a surrogate history of PR. He looks at it in the form of a timeline narrative, starting in the late 18th and early 19th centuries and ending with todays current PR practices.

Have a look at the speech below: