Education: there are increasing numbers of networks offering online courses from most renowned universities such as Harvard, MIT, Berkley, and others. Also, the first completely online university is called Udacity and offers project-based online classes with cases built by tech leaders like Google, AT&T, and Intuit. Newspapers such as the NYT are also engaging in education, creating networks placing their contents at the disposal of potential students.
Interactive services: interactive sports sessions on line with a virtual spinning class and virtual bank tellers you can speak to on Skype.
NCR APTRA Interactive Teller enables banks to offer their customers the benefits of both self-service video banking and the branch experience in one solution.
In case you’re overwhelmed or stressed, you don’t need to go for a run or seek therapy. You can turn to a new website created by Alex Tew. You may remember in 2005 he was a student who created the million pixel site, a home page consisting of a million pixels arranged in a 1000 × 1000 pixel grid. Each pixel was sold for US$1 and Alex was able to raise 1 million dollars in less than 6 months. The final 1,000 pixels were actually auctioned off on eBay with a winning bid of $38,100.
This new site is called www.calm.com and gives the user choices of relaxing music and images to watch for a set number of minutes. This site is not as viral as the previous one but might be of interest to some.
In case you didn’t already know, Tuesdays are the most effective days to send emails. A recent study conducted by MarketingSherpa confirmed it.
This is an interesting platform justdelete.me, which provides insights into how to manage/delete your profile from various networks. What’s interesting is not just the fact that surprisingly difficult to delete your profile from some platforms such as Evernote, Pinterest, Youtube, and even WordPress, but also how many different networks are available today. Of course it doesn’t cover all of them but some of the most popular ones. Remember the chat programme ICQ? It was the fist internet chatting system and very popular in 1996. It is also virtually impossible to delete your information without sending a special request to the owners, now a Russian organisation Digital Sky Technologies.
With the number of Internet platforms available growing rapidly, it’s worth taking some time to try to manage your digital platform.
An interesting report from ComScore about media fragmentation in today’s multi-platform environment: televisions, PCs, smartphones, tablets, and gaming platforms. It provides insights into navigating through a seemingly ever-increasing number of new devices to find ways to position yourself for the future. “In order to do so, businesses must embrace the key trends affecting the consumer landscape, understand the opportunities, and overcome the challenges that stand in their path.”
Click here to download the full report: Brave New Digital World: A Manifesto for the Future of Digital Measurement & Analytics.
This entry was posted in Social Media, Social media and business, Social media measurement and evaluation and tagged Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics.
According to the The International Telecommunication Union (February 2013), there are 6.8 billion mobile subscriptions in the world.That is equivalent to 96 percent of the world population (7.1 billion according to the ITU), a significant increase from 6.0 billion in 2011.
The Mobile Factbook 2013 predicts that mobile subscribers worldwide will reach 7.0 billion by the end of 2013, 7.5 billion by the end of 2014 and 8.5 billion by the end of 2016.
Over half of the world’s mobile subscribers are in Asia Pacific. By 2016 Africa and Middle East will overtake Europe as the second largest region for mobile subscribers.
The seventh GAP (Generally Accepted Practices) study is out. It looks at topics pertinent to successful management of public relations within an organization (both private and public). The survey includes feedback on key topics such as budgets, responsibilities, use of social media, measurement and evaluation and more. The purpose of the study is to help practitioners better manage PR/Comm in their organization, point out trends which are important for their work and identify Best Practices against which they can benchmark their own organizations. It is relevant for people working within organizations but also for consultants.
This entry was posted in Communication, Evaluation and Measurement, Public Relations, Social Media and tagged best practices, communications, generally accepted practices, new study, PR, Public Relations, Social Media.