Communication

200 Ideas – samples of technological trends

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Recently in Geneva, Laurent Haug (creator of the liftconference) organized a very interesting conference presenting the 200 latest ideas in technology. Some of the highlights included:

Education: there are increasing numbers of networks offering online courses from most renowned universities such as Harvard, MIT, Berkley, and others. Also, the first completely online university is called Udacity and offers project-based online classes with cases built by tech leaders like Google, AT&T, and Intuit. Newspapers such as the NYT are also engaging in education, creating networks placing their contents at the disposal of potential students.

Interactive services: interactive sports sessions on line with a virtual spinning class and virtual bank tellers you can speak to on Skype.

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NCR APTRA Interactive Teller enables banks to offer their customers the benefits of both self-service video banking and the branch experience in one solution.

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Calm spaces online

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In case you’re overwhelmed or stressed, you don’t need to go for a run or seek therapy. You can turn to a new website created by Alex Tew. You may remember in 2005 he was a student who created the million pixel site, a home page consisting of a million pixels arranged in a 1000 × 1000 pixel grid. Each pixel was sold for US$1 and Alex was able to raise 1 million dollars in less than 6 months. The final 1,000 pixels were actually auctioned off on eBay with a winning bid of $38,100.

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This new site is called www.calm.com and gives the user choices of relaxing music and images to  watch for a set number of minutes. This site is not as viral as the previous one but might be of interest to some.

 

 

Tuesday – best day to send emails

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In case you didn’t already know, Tuesdays are the most effective days to send emails. A recent study conducted by MarketingSherpa confirmed it.

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Generally Accepted Practices Report

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The seventh GAP (Generally Accepted Practices) study is out. It looks at topics pertinent to successful management of public relations within an organization (both private and public). The survey  includes feedback on key topics such as budgets, responsibilities, use of social media, measurement and evaluation and more. The purpose of the study is to help practitioners better manage PR/Comm in their organization, point out trends which are important for their work and  identify Best Practices against which they can benchmark their own organizations. It is relevant for people working within organizations but also for consultants.

PR/communications spending on evaluation

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PR/communications spendingThe USC Annenberg’s Generally Accepted Practices (GAP) for Public Relations study found that compared to 2009, total spending on evaluation in PR/communication budgets jumped from 4% to 9% in 2012 – even when some 80% of practitioners reported overall PR/communication budgets flat or decreasing.

An interesting report on PR/communications spending, which was posted by my colleague Glenn O’Neil on his blog about Evaluation & Measurement:

View the full report here (pdf)>>

Global mobile statistics 2012

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Some interesting statistics about mobile communication. Given the fact that our audiences are moving to mobile platforms, these facts are important for communication today.

Global mobile statistics 2012: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends… | mobiThinking.

The people formerly known as the audience

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A very interesting article in the Economist about the changing landscape of news in light of recent developments with Newscorp.

It provides a thorough outline of how journalism has evolved with a focus on the influence of social media, and specific examples of how social media has impacted the news since it’s inception in the late 90’s. From the “Rathergate” scandal in 2004 which provoked the resignation of renowned television anchor Dan Rather to the rise of hybrid news sources such as the Huffington post and the viral news of the revolutions in the middle East, this article provides insight into the increasingly important role that social media has in our lives.

Rather than thinking of themselves as setting the agenda and managing the conversation, news organisations need to recognise that journalism is now just part of a conversation that is going on anyway, argues Jeff Jarvis, a media guru at the City University of New York. The role of journalists in this new world is to add value to the conversation by providing reporting, context, analysis, verification and debunking, and by making available tools and platforms that allow people to participate. All this requires journalists to admit that they do not have a monopoly on wisdom. 

Full article>>