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	<title>Patricia Goldschmid&#039;s Blog</title>
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	<link>http://comminsight.wordpress.com</link>
	<description>Insightful ideas about global communication</description>
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		<title>Patricia Goldschmid&#039;s Blog</title>
		<link>http://comminsight.wordpress.com</link>
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		<title>The evolution of evaluation by Professor Tom Watson</title>
		<link>http://comminsight.wordpress.com/2011/09/24/the-evolution-of-evaluation-by-professor-tom-watson/</link>
		<comments>http://comminsight.wordpress.com/2011/09/24/the-evolution-of-evaluation-by-professor-tom-watson/#comments</comments>
		<pubDate>Sat, 24 Sep 2011 20:40:36 +0000</pubDate>
		<dc:creator>comminsight</dc:creator>
				<category><![CDATA[Evaluation and Measurement]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[evaluation]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[press agentry]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://comminsight.wordpress.com/?p=282</guid>
		<description><![CDATA[This summer, at the annual International History of Public Relations Conference at Bournemouth University, UK, Professor Tom Watson delivered an interesting presentation on the evolution of evaluaiton in PR- Public Relations eratic path to the measurement of effectiveness. As an expert on the history of PR himself, with over 20 years of experience in the field, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=comminsight.wordpress.com&amp;blog=9084123&amp;post=282&amp;subd=comminsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The people formerly known as the audience</title>
		<link>http://comminsight.wordpress.com/2011/07/25/the-people-formerly-known-as-the-audience/</link>
		<comments>http://comminsight.wordpress.com/2011/07/25/the-people-formerly-known-as-the-audience/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 18:05:29 +0000</pubDate>
		<dc:creator>comminsight</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Journalism and social media]]></category>

		<guid isPermaLink="false">http://comminsight.wordpress.com/?p=272</guid>
		<description><![CDATA[A very interesting article in the Economist about the changing landscape of news in light of recent developments with Newscorp. It provides a thorough outline of how journalism has evolved with a focus on the influence of social media, and specific examples of how social media has impacted the news since it&#8217;s inception in the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=comminsight.wordpress.com&amp;blog=9084123&amp;post=272&amp;subd=comminsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>3rd annual AMEC Summit feedback</title>
		<link>http://comminsight.wordpress.com/2011/06/14/3rd-annual-amec-summit-feedback/</link>
		<comments>http://comminsight.wordpress.com/2011/06/14/3rd-annual-amec-summit-feedback/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 08:46:05 +0000</pubDate>
		<dc:creator>comminsight</dc:creator>
				<category><![CDATA[Evaluation and Measurement]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social media measurement and evaluation]]></category>
		<category><![CDATA[measurement and evaluation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://comminsight.wordpress.com/?p=268</guid>
		<description><![CDATA[At the 3rd annual AMEC Summit in Lisbon some interesting thoughts were shared about measurement and evaluation in PR, particularly linked to social media. From establishing definitions for concepts such as engagement and influence to discussions about AVE&#8217;s the conference provided a wide spectrum of input from professionals in PR and beyond. A good summary has [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=comminsight.wordpress.com&amp;blog=9084123&amp;post=268&amp;subd=comminsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Foursquare social media strategies</title>
		<link>http://comminsight.wordpress.com/2011/06/13/foursquare-social-media-strategies/</link>
		<comments>http://comminsight.wordpress.com/2011/06/13/foursquare-social-media-strategies/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 21:50:57 +0000</pubDate>
		<dc:creator>comminsight</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Evaluation and Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social media measurement and evaluation]]></category>

		<guid isPermaLink="false">http://comminsight.wordpress.com/?p=264</guid>
		<description><![CDATA[Increasingly, companies are using Foursquare to reach their audiences. Numerous promotions have been successful in attracting new customers and converting existing ones to new ambassadors for your brand, which is the basis of social media. It is increasingly important to interact with the customer and their audience. They are no longer passive bystanders as we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=comminsight.wordpress.com&amp;blog=9084123&amp;post=264&amp;subd=comminsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Social media policy</title>
		<link>http://comminsight.wordpress.com/2011/02/03/social-media-policy/</link>
		<comments>http://comminsight.wordpress.com/2011/02/03/social-media-policy/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 13:37:22 +0000</pubDate>
		<dc:creator>comminsight</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social media and business]]></category>
		<category><![CDATA[social media policy]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://comminsight.wordpress.com/?p=247</guid>
		<description><![CDATA[Following my last post, an additional element to consider is the social media policy. A recent post from the Greenbuzz agency makes a valid point about the idea that a social media strategy should include a coherent policy to help employees understand how they fit into the strategy. &#8220;Companies can build the most carefully-planned social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=comminsight.wordpress.com&amp;blog=9084123&amp;post=247&amp;subd=comminsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>A structured communication plan is the foundation of a sustainable social media strategy</title>
		<link>http://comminsight.wordpress.com/2011/02/01/a-structured-communication-plan-is-the-foundation-of-a-sustainable-social-media-strategy/</link>
		<comments>http://comminsight.wordpress.com/2011/02/01/a-structured-communication-plan-is-the-foundation-of-a-sustainable-social-media-strategy/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 20:31:02 +0000</pubDate>
		<dc:creator>comminsight</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Evaluation and Measurement]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social media and business]]></category>
		<category><![CDATA[Social media measurement and evaluation]]></category>
		<category><![CDATA[evaluation and measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://comminsight.wordpress.com/?p=240</guid>
		<description><![CDATA[Recently I received several calls from organisations seeking advice about how to establish a presence on Facebook and other social media platforms. Most importantly they wanted to hear about the advantages of social media adoption. My first question to them is always: what is your communication objective? This is usually followed by a moment of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=comminsight.wordpress.com&amp;blog=9084123&amp;post=240&amp;subd=comminsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://comminsight.wordpress.com/2011/02/01/a-structured-communication-plan-is-the-foundation-of-a-sustainable-social-media-strategy/feed/</wfw:commentRss>
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		<title>Communication, Chaos, and Control</title>
		<link>http://comminsight.wordpress.com/2010/10/31/communication-chaos-and-control/</link>
		<comments>http://comminsight.wordpress.com/2010/10/31/communication-chaos-and-control/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 09:24:38 +0000</pubDate>
		<dc:creator>comminsight</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://comminsight.wordpress.com/2010/10/31/communication-chaos-and-control/</guid>
		<description><![CDATA[From the New Yorker, I came across this interesting interview with Tim Wu, a professor at Columbia Law School and the author of “The Master Switch: The Rise and Fall of Information Empires,” about how forms o Filed under: Communication, Information Technology, Social Media<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=comminsight.wordpress.com&amp;blog=9084123&amp;post=226&amp;subd=comminsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The Barcelona Declaration of Measurement Principles</title>
		<link>http://comminsight.wordpress.com/2010/08/26/the-barcelona-declaration-of-measurement-principles/</link>
		<comments>http://comminsight.wordpress.com/2010/08/26/the-barcelona-declaration-of-measurement-principles/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:23:04 +0000</pubDate>
		<dc:creator>comminsight</dc:creator>
				<category><![CDATA[Evaluation and Measurement]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AMEC]]></category>
		<category><![CDATA[barcelona summit]]></category>
		<category><![CDATA[evaluation]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[research principles]]></category>

		<guid isPermaLink="false">http://comminsight.wordpress.com/?p=212</guid>
		<description><![CDATA[After a brief break to collect my thoughts, I am back with a focus on evaluation and measurement. At a conference on measurement held in Barcelona in June, an important development was recorded: the creation of the ‘Barcelona Declaration of Research Principles’. The Summit was organized by the International Association for the Measurement and Evaluation of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=comminsight.wordpress.com&amp;blog=9084123&amp;post=212&amp;subd=comminsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>NYT article: The Data-Driven Life</title>
		<link>http://comminsight.wordpress.com/2010/05/01/nyt-article-the-data-driven-life/</link>
		<comments>http://comminsight.wordpress.com/2010/05/01/nyt-article-the-data-driven-life/#comments</comments>
		<pubDate>Sat, 01 May 2010 10:45:12 +0000</pubDate>
		<dc:creator>comminsight</dc:creator>
				<category><![CDATA[Evaluation and Measurement]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Philosophy of communication]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://comminsight.wordpress.com/?p=190</guid>
		<description><![CDATA[A very interesting article in The New York Times today about ubiqutous self-tracking. The article, titled The Data-Driven Life, is written by Gary Wolf who usually writes about science and social issues for Wired. This article explores both the benefits and drawbacks of new technology which allows us to compensate for &#8220;human error&#8221; such as e blind [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=comminsight.wordpress.com&amp;blog=9084123&amp;post=190&amp;subd=comminsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Socialnomics</title>
		<link>http://comminsight.wordpress.com/2010/04/13/socialnomics/</link>
		<comments>http://comminsight.wordpress.com/2010/04/13/socialnomics/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 08:25:44 +0000</pubDate>
		<dc:creator>comminsight</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[socialnomics]]></category>

		<guid isPermaLink="false">http://comminsight.wordpress.com/?p=185</guid>
		<description><![CDATA[Reading a very interesting book about Social Media titled: Socialnomics: How Social Media Transofrms the Way We Live and Do Business, by Erik Qualman. It summarizes in a very clear manner the basics of social media and their impact on our society. It provides visions into the future, how social networks will evolve and how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=comminsight.wordpress.com&amp;blog=9084123&amp;post=185&amp;subd=comminsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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