At the 3rd annual AMEC Summit in Lisbon some interesting thoughts were shared about measurement and evaluation in PR, particularly linked to social media. From establishing definitions for concepts such as engagement and influence to discussions about AVE’s the conference provided a wide spectrum of input from professionals in PR and beyond. A good summary has been provided by Professor Tom Watson of Bournmouth University. He also presented an interesting workshop on the fundamentals of measurement and evaluation. Read more on his Dummyspit blog in the post on social media metrics.
Another good summary can be found on the PR Media blog.
The presentations can be viewed here.
